Adacel Wall Chart

Sanofi Pasteur wanted to promote Adacel’s strength in combating whooping cough. I had the idea of creating a wall chart for GP’s consulting rooms. The wall chart doubled up as a height chart for children. The wall chart was designed to mimic a story book, with the Rock-a-bye baby rhyme being altered to address whooping cough and its effects on children and their families. I commissioned an illustrator to illustrate the background in a sensitive storybook way.

Role: Art Director
Agency: Saatchi & Saatchi Wellness