Lipitor
Conceptual ideas for for cholesterol lowering medicine, Lipitor. This campaign, aimed at GPs, advises Doctors that their time in the spotlight is now. In the small amount of time that a patient is in the doctors office, big changes can be made. Doctors can re-write a patients journey by prescribing Lipitor today.
Role: Art Director
Agency: Idealogic
Print Ad
Leave behind
Animated email still concepts. Spotlight would move around until the doctor is found.
Digital Detail Aid introduction concept. As the user moves their finger on the screen, the spotlight moves around to locate various doctors and their messaging, before the curtain open to reveal the Lipitor logo on the opening page of the Detail Aid.
GP waiting room installation concept.
Pupil gauge torch and pen. A pen given to Doctors for use during a cholesterol check.