Fosrenol
Conceptual ideas for advertising campaign
This brief was to educate GP's about Fosrenol’s ability to reduce pill burden for patient’s whilst still maintaining their required phosphate levels.
I developed two directions. The first campaign compares the pill reduction to weight-loss commercials. The second direction demonstrates the freedom gained in having less pills.
Role: Art Direction + Design
Agency: Saatchi & Saatchi Healthcare

Fosrenol Press Ad

Fosrenol Press Ad

Fosrenol Pill Burden Calculator Brochure

Fosrenol Patient Mailer Idea

Fosrenol Conference Stand Idea

Fosrenol Press Ad Scamp

Fosrenol Press Ad Idea 2

Fosrenol Patient Pop-up Mailer Idea 2

Fosrenol Conference Stand Idea 2
