Fosrenol

Conceptual ideas for advertising campaign

This brief was to educate GP's about Fosrenol’s ability to reduce pill burden for patient’s whilst still maintaining their required phosphate levels.

I developed two directions. The first campaign compares the pill reduction to weight-loss commercials. The second direction demonstrates the freedom gained in having less pills.

Role: Art Direction + Design
Agency: Saatchi & Saatchi Healthcare

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