Absolut Vodka

Concept 1: This concept was inspired by the 'red carpet' that is rolled out for important or famous people when they attend a special event.This time however, the carpet is rainbow coloured to represent the LGBT pride community. The carpet welcomes guests to walk proudly as they enter the Absolut. Mardi Gras event.

Concept 2; Using the existing tag 'Proud to Mix' I explored the idea of 'mixing'.The event becomes a sensory experience by mixing sounds, people, drinks, projections, imagery and lights to create an intriguing environment.

Role: Art Director